What's super about YOUR brand'? | WDA Automotive Marketing

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March 5, 2013

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branding

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Based upon the opinions of leading marketing experts, business professionals and British consumers, Superbrands? eagerly awaited annual?league?table of the UK?s strongest brands has just been published.?Whilst luxury watch brand Rolex was a?surprise?winner ahead of the likes of?Facebook, google and Coca-Cola, it was of course the Automotive brands which were of most interest to WDA.

In October we published Interbrand?s brand equity report (read story here), and how the best performing Automotive brands had seen positive value changes during 2012, with both BMW and VW up 18%, Mercedes up 10%, and Toyota and Ford up 9% and 6% respectively.??Indeed these Automotive giants again?performed?strongly here, with Mercedes-Benz placing 10th overall in the top 20 consumer brand results, one place ahead of arch rival BMW. Outside of the vehicle manufacturer category, it was tyre giant Michelin which won the General?Automotive category, ahead of a number of other qualifying Superbrands from the tyre sector. Notable Automotive brand performers are as follows:

Top 20 Consumer Superbrands

10th -?Mercedes-Benz
11th ? BMW

Category Winners

Automotive Manufacturers -?Mercedes-Benz
Automotive General -?Michelin

Qualifying Superbrands

The Superbrands league is considered an important signal that a brand has communicated effectively and engagingly with its target. Click on the image below to read more about ?Superbrands; or for a discussion on how your own brand could become a ?Superbrand? ?get in touch.

Source: http://www.wda-automotive.com/whats-super-about-your-brand/?utm_source=rss&utm_medium=rss&utm_campaign=whats-super-about-your-brand

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