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As a home owner you may be scratching your head and wondering why anyone would suggest you spend money to fix up a house you are selling and leaving behind. Read on. Today you can?t afford NOT to invest in a plan to sell your home quickly and profitably!
In USA Today, Coldwell Banker Realty tracked 2,772 properties in eight major U.S. cities during 2006, ranging in price from $229,000 (U.S.) to $4.8 million. The study found:
- A staged home sold in just less than 14 days while the average home was on the market for nearly 31 days.
- Staged homes went for a hefty 6.3% over the seller?s asking price while the average home sold for a mere 1.6% more.
Compare these earlier reports to the real estate market in 2011. In Anchorage, homes are on the market for an average of 90 days! It?s a tougher real estate market!
In August 2007, Home Gain conducted a survey with 1,000 real estate agents and found:
- 48.91% of the agents said home staging increased the value of a home by $5,000 +
- 29.35% of the agents said home staging increases the value of a home by $2,500 to $5,000
Following 2006 and 2007, home sale statistics and reports have been much more dismal throughout the U.S. ?Although Alaska real estate has held up relatively well in a miserable economy and a bleak real estate market, homes are not selling as quickly and profitably as in years past. A healthy real estate market is still a few years away! ?
Today?s real estate market caters to buyers, and there are a lot of homes for buyers to choose from! Without a strategy to prepare and market a home today, sellers will attract fewer potential buyers. This means that your home loses value the longer it sits on the real estate listings. It means that until you have a sale you can?t move forward with your life, your stress and anxiety levels are extended, you rack up more expenses for advertising, realtor fees, meals out, lawn maintenance, pet boarding, etc., and you miss out on opportunities to purchase a replacement home.
Even if you reduce the sales price of your home there is no guarantee it will sell quickly! So, what can a home seller do? ?
First, update your thinking. Stop scratching your head! You are now selling a home in a ?buyers market? during a recovering real estate economy. Second, you will be successful if you get informed and familiar with your competitors. Visit open houses, go online to see how others advertise and present their properties, and read up on your home?s ?curb appeal.? Third, identify your target market and read several real estate reports and updates. Decide on how you want to sell your home, the budget you have available to you for home preparations, and the strategies you will use to appeal to the largest pool of prospective buyers.? To sell fast at a high price you will need to ensure that savvy buyers perceive your home as the most desirable property in their target market. We all know that ?perceptions? initiate decisions and actions so be in control of buyer perceptions!
Hire a professional home stager!
If you live in Anchorage, Eagle River, Girdwood, Juneau or Sitka, you can contact?Alaska Premier Home Staging.?If you live in other parts of the U.S. or Canada, find a professional, expert home stager in your area at?Staging Diva Directory of Home Stagers. Ask for a home staging consultation to get you started on activities to prepare your home for sale. At the end of the consultation you will have a plan, a ?to do? list, staging tips, and the support of an expert home stager to guide you. ?
Real estate surveys, reports and client testimonials are your proof that home staging works; it is a valuable selling strategy and marketing tool available to all home sellers.
Source: http://www.alaskapremierhomestaging.com/home-staging/326
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