What Big And Bold Steps Has Mercedes Benz Taken? | Home-Family ...

When you think of design, Mercedes Benz has been the grande dame of luxury car manufacturers. Understated style was designed for middle aged consumers. Partially driven by the US executives, the liking for a more sporty and young design has been paying off.

Mercedes has changed design philosophy in mid-2008. The change really began with the new generation C class, which debuted in the United States in 2007. It continued with a new E class and E class coupe in 2009 and the sleek, two door SLS sports car in May.

A redesigned CLS four door with coupe styling will go on sale next summer. In the United States, the new cars have been hits. This year, Mercedes loyalty increased from 52 percent in 2008 to 56 percent whereas loyalty to a German made car decreased from just over 51 percent in 2008 to a shade fewer than 50 percent in 2010.

Now, more and younger buyers are interested in buying Mercedes. The customers, average age has dropped to 51, from 54 three years ago. For years, Mercedes? US executives wished for a more aggressive style. The vice president of marketing at Mercedes Benz USA said that they had emphasized long back that Americans like buying sportier looking cars.

In addition, every new product now comes to the United States for consumer clinics. With the wider, lower C class, the new design direction commenced in 2007. It has incredibly vibrant lines down to the road. Apart from the coupe like shape it has power around the wheels.

Now, 56 percent of all C class sales are taken over compared with 51 percent for the previous generation. The introduction of a coupe version of the C class next year will be a strong step. He also declared that the next generation C class, which is to be launched in 2013, will stay on the same path.

The redesigned E class was among the second set of vehicles to get a style makeover. Square lights were used instead of the four round eyes on the front end, this was main modification.

You must still value every Mercedes Benz as a brand part of the family in the next few years. The excellent news for Mercedes? US sales division is there are plans to give Mercedes models a progressively more individualized look. They now have a simpatico department that will get us what we like.

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