Human Brain Is Sensitive To Light In Ears

I am in no position to comment on the legitimacy of the product or the efficacy of it's claims, and neither is anyone else here given the complete uselessness of the article presented.

Ill take a shot at it, having used sun-lamps before. Lets take a look at Valkee's FAQ [valkee.com]:

Portable and always with you
You can use Valkee wherever works best for you. Due to its small size, you can use it in the morning, during your commute or at work. It travels with you like a cell phone and mp3-player.

BS alarm is going crazy, because if you were to start using a sunlamp at 7pm every night you could throw your sleep patterns into disarray. Light therapy usually happens in the morning, because it affects circadian rhythm and part of the point is to make your brain think the sun is rising even in dark winter months (if youre deaing with SAD). Additionally, all the sources ive seen (wikipedia, sun lamp vendors) caution that you should not overuse them because they are mood-altering and can have negative side effects.

Saying that you can use the devices whenever you want for however long you want is a pretty clear indicator that they do nothing whatsoever (protip-- most devices that perform a medical function, other than Vitamin C, do not have a "when you want however much you want" dosing policy).

What time of the day is it best to use Valkee?
70% of users have stated that positive effects are best realized during the morning and 30% have stated that they achieve the best results in the evening. Start using Valkee in the morning preferably 30-60 minutes after waking up. If you do not realize positive results after 3-5 days, use Valkee 1-2 hours prior to going to bed in the evening.

Same issue as above. Also, not having a clear stance on that (and relying on "users" rather than "clinical data") indicates that they really have no clue what this does or why it should work or anything else, other than that you should give them money for a gadget.

Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/rvMXol_em-4/Human-Brain-Is-Sensitive-To-Light-In-Ears

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