Yahoo Acquires Lexity, Will Keep E-Commerce App Platform Running But Rebrand It

Yahoo has just acquired ecommerce app platform Lexity, a startup founded by former employee Amit Kumar. Lexity says all services will remain running, but it will eventually be renamed with Yahoo branding. This isn't just another talent deal. The startup, formerly called Vurve, had raised $5.7 million to help merchants build apps for customer acquisition, retention, and monetization.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/yrOVhDNISGs/

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